Label Reading 102
We’d like to share some insight related to common ingredients found in most cosmetic and body care products (you will not find any of these ingredients in the JUSU Body products)! So put on your spy glasses and fedora, play a little classic detective jazz and let us get to the bottom of this.
The first thing to look out for is the use of the words, “Fragrance” or “Parfum”. These two “ingredients” often denote a complex cocktail of chemicals that include toxic preservatives.
The real issue with “fragrance” or “parfum” is that you can never fully know the chemicals that are used in a given product. A good rule of thumb is to NEVER use products with either of these ingredients. We all love luxurious aromas, but make sure your “lemon fresh” body product is scented from pure lemon essential oil and not “lemon fragrance".
Let's discuss phthalates. I realize that word looks like some type of hippie yoga, but phthalates are far from chill. Phthalates are an “ingredient” everyone would be wise to avoid in their personal care products, as they may contain carcinogenic ingredients. Phthalates can also be hidden under the word, “parfum”.
A few common phthalates to avoid:
DBP, DEHP, DMP, DEP, dibutyl/diethyl ester, 2-benzenedicarboxlate, parfum, fragrance
The plastic water bottle you use and reuse likely has phthalates. Phthalates are found in everyday things. The lotion you may have been slathering on contains potentially cancer-causing ingredients. As do dryer sheets, which go on our clothing and in turn our bloodstream.
Fortunately, JUSU body products contain no Phthalates. Scented with 100% pure, therapeutic grade and organic essential oils, they give you the scents you appreciate about body care products, without the compromise.
The next important thing to focus on is the synthetic preservatives. Some of these are called “Parabens” and they have been linked to hormone disruption, DNA damage, increased skin aging and even cancer. There are so many toxins we can control. We’re restricted by our environment, but completely in control of what we ingest into our body.
One thing many consumers may not understand is the meaning of “alcohol” listed on the label. There are many different types of alcohols. You may think that all alcohols are in forms of consumable beverages. You know, like the kind your aunt used to put in her morning coffee or the kind of quality boxed wine consumed by a rogue teenager. Another common assumption is that all alcohol is extremely drying and that is also not the truth.
Did you know there are vitamins we need that are alcohols? Retinol or (vitamin A derivative) and tocopherol (Vitamin E) are very common alcohol nutrients we need. However, in most cosmetic ingredients you will find some very bad alcohols we should all avoid (rest assured we at JUSU Body do not have the disruptive forms of alcohol in our products).
Alcohols to avoid:
SD Alcohol 40, ethanol, isopropyl alcohol
Now if you want to preserve your youthful skin look no further than at your local morgue. That is right folks, come on down to the lower level where true beauty starts (said no one ever). Why then, do we find formaldehyde in the most common beauty care products? Whoever thought that using an ingredient in embalming fluid would be a great preservative to rub on your face? The EPA has classified formaldehyde as a “probable human carcinogen”. This should be is a no-brainer. I am pretty sure if you saw the words “embalming fluid” on the bottle you would probably put it down.
Be health-savvy by avoiding the following ingredients:
Phthalates (DBP, DEHP, DMP, DEP, dibutyl/diethyl ester, 2-benzenedicarboxlate, parfum, fragrance)
Parabens (Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Hydroxybenzoic acid, Hydroxybenzoate)
SD Alcohol 40, ethanol, isopropyl alcohol (note that not all alcohols are created equal; these are alcohols to avoid)
Formaldehyde (DD Hydantoin, Diazolidinyl Urea, methenamine, quarterium-15, phenoxyethanol, benzalkonium chloride)
Becoming an educated consumer and learning how to read our body care and cleaning product labels can seem daunting. By looking out for these ingredients and avoiding them you are doing yourself and the planet some serious favours. At Jusu Body we put health first and will never use any of the above ingredients.
Additionally, there are amazing third party resources to help you make educated and safe consumer purchases. Visit sites like www.EWG.org and download apps like “Think Dirty”. These are online directories of products and ingredients that gives each product a toxicity hazard score. The higher the score, the worse it is for you. Visit our site at www.jusubody.com to get comprehensive information on our JUSU Body ingredients.
Dr. Jonathan Streit